Media Sales Today
86% of marketers say that video game advertising is of growing importance to their brand, according to an IAB report. It’s so important that spending reached $7.53 billion in 2023 and is expected to increase to $11.49 billion by 2027. Here’s what your client needs to know about the importance of incorporating video game ads to their digital marketing solutions.
Social media marketing is a HUGE part of acquiring new customers and inspiring customer loyalty. But 52% of consumers are exhausted by self-promotional social content, according to a report by Hootsuite. It’s time your client learned how to craft the best social media marketing they can.
94% of marketers agree that out-of-home advertisements surprise and delight consumers more than other ad types, according to onescreen.ai. These types of ads succeed where digital ads fail while still being able to bring digital aspects to traditional spaces. So, why isn’t your client dedicating more of their budget to OOH?
2024 is finally the year that the auto industry is expected to make a full recovery from the COVID-19 pandemic. But that doesn’t mean auto dealers are comfortable spending as much on advertising as they did pre-pandemic just yet. While traditional ads are important, dealers should focus more on digital strategies going forward.
Did you know that 96% of consumers read reviews before choosing which business to make purchases from? The word of other consumers is gospel while what brands say about themselves doesn’t mean much in comparison. So, if your client wants to achieve true digital marketing success they need to inspire lots of positive reviews.
How is your client supposed to get personalized ads to current and potential customers with cookies decreasing everywhere? This data loss needs to be made up for, and brands are updating their content marketing objectives to do so. Is your client ready for the age of first-party data?
Despite the rising costs of basically everything, homeowners still plan on spending about the same amount of money on services. A study by tinuiti says that most consumers will maintain their spending on home repair, maintenance and improvement in 2024. It also says that your client should be focusing on search and social ads when targeting these consumers. Here’s what you need to know.
Yes, your client really should be preparing for the holiday shopping season now. 10% of consumers do most, if not all, holiday shopping before Halloween, and another 25% do so before Thanksgiving. It’s time to get the digital marketing methods your client plans to use this year in order.
With prices of nearly everything imaginable skyrocketing right now, U.S. consumers are looking to cut costs wherever they can. Since the average consumer spends nearly $1,000 on subscriptions annually, that may be where they start. Is your free ad-supported TV client ready to swoop in
After a year of living in fear of inflation and recession, consumers are finally excited to start splurging on purchases again. According to a report by 5WPR, more consumers are ready to spend more on electronics/technology, health and wellness, travel and experiences, dining out, beauty, and personal care in 2024 compared to 2023. And your client should utilize digital marketing content to help drive sales for their own brand.
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Sell Smarter® Awards
Nancy Nally, an account executive from Viamedia, has spent nearly 12 years selling media and has used AdMall for nearly that entire time. She says the ease of use was a primary driving force behind pitching a regional hospital OTT campaign to a company that must deal with a lot of competition in the market.
Josh Stratton, a senior advanced advertising sales manager from Spectrum Reach, has been selling media for over 10 years, and has used AdMall for much of that time. Knowing how the tool could help him in any sales scenario, Stratton approached a local business about a furniture store digital ad campaign.
Ben Mendoza, an account executive for KKTV, has been an avid AdMall user for nearly three years and is already a multiple time Sell Smarter! Award winner. Having earned so many sales succeses, he felt that his expertise, and AdMall’s sales tools, would prove beneficial when reaching out to a local business about a potential home remodeler ad campaign.
Lynn Schweer has only been selling media for a little over a year when they approached a wholesale steel seller with a pitch that would get their name out around the area. Though newer to the media sales industry, Schweer felt that AdMall could help create a steel manufacturer advertising campaign that would benefit the potential client.
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