C. Lee Smith Sales Credibility Expert | Author | Speaker | Workplace Behavior Analyst

C. Lee Smith

Recognized Leading Sales Consultant

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C. Lee Smith

Global Sales Credibility
Authority

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C. Lee Smith

Sales Trainer
and Facilitator

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C. Lee Smith

SalesFuel CEO
and Founder

C. Lee Smith is a Certified Professional Behavioral Analyst
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C. Lee Smith, sales credibility, salescred, smm, sales and marketing, management, credibility, focus report

C. Lee Smith

Sales Credibility Authority

C. Lee Smith, sales trainer, sales training, facilitator, immersive workshops, sales skills, soft skills, credibility, sales credibility, SalesCred

C. Lee Smith

Leading Sales Consultant

SalesFuel, sales training, sales credilbility, advertising, marketing, sales enablement, C. Lee Smith, SalesCred, marketing research, AAF

C. Lee Smith

Sales Trainer and Facilitator

C. Lee Smith Sales Credibility Expert | Author | Speaker | Workplace Behavior Analyst

C. Lee Smith

SalesFuel CEO and Founder

C. Lee Smith, keynote speaker, conference speaker, keynoter

C. Lee Smith

Speaker and Expert Panelist

C. Lee Smith, SalesCred, Hire Smarter Sell More, bestselling author, bestseller, book author

C. Lee Smith

Bestselling Author

Lee will make your sales team more credible, trusted and revenue productive.

With 30 years of sales and leadership experience, C. Lee Smith is recognized as one of the Leading Sales Consultants in the world by Selling Power magazine. Lee is the author of the Amazon bestseller SalesCred — How Buyers Qualify Sellers.  He multiplies revenue opportunities for sales teams by elevating credibility with buyers. He is the CEO of SalesFuel which is recognized as one of the Top Sales Training Companies in the world.

No sales process works if your salespeople aren't viewed as credible by their prospects. That's why Lee provides consulting to companies of all sizes on how your salespeople, sales managers and the marketing team can make this possible. Let's get started!



SALES CREDIBILITY
Including:
  • reaching trusted advisor status faster
  • presenting your team so they can attract your most desired clientele
  • building their digital credibility (how they show up BEFORE they show up)
  • getting more emails and calls returned by speaking with an authoritative voice
  • delivering Relevant Value™ to buyers in-​person and on Zoom calls
  • improving your sales process to build perceived credibility


SALES PREPARATION
Including:
The 7 C's of Pre-​Sales Research
Sales Intelligence
Finding Personalized Ice Breakers
High Value Discovery Questions



BUYER BEHAVIOR
Including:
Consumer Trends
B2B Buyer Behavior
Purchase Intent
How Millennials /​ Gen Z Buy Differently



B2B SELLING
Including:
Go-​to-​market Strategy
Business Development
Sales Process Improvement
Emotional Intelligence



MEDIA SALES STRATEGIES
Including:
Selling with AdMall®
Local Advertising Forecasts
Leveraging Marketing Intelligence
OTT Trends

Turn high potentials into high performers — and keep them longer.

C. Lee Smith is a Certified Behavioral Analyst specializing in workplace behavior and professional mindset. He is also certified in individual motivators and axiology (the study of values and beliefs).

With 30 years of leadership and management experience, Lee uses analytics and curiosity to identify how each team member thinks, how they get in their own way, and what points them toward the exits.

Lee will show you how to use these insights to take your team's performance to a higher level every day. He provides workplace behavior consulting to help with your next hire, your current problem and your team's future. Let's talk!



HIRING HIGH-​POTENTIALS
Including:
The Four Fits™ of Hiring
Mitigating Risk
Pre-​Hire Assessments
Dangers of Sales Hiring
Promoting from Within



EMPLOYEE RETENTION
Including:
Why Good Employees Leave
How Each Employee Thinks
Ideal Work Environments
Career Pathing
Talent Development



LEADERSHIP DEVELOPMENT
Including:
Building Team Culture
Improving Workplace Behavior
Troubleshooting Toxicity
Sales Manager Training
Building Leadership Credibility

Lee is one of the world's select certified advisors for professional development expert Jeffrey Gitomer

Learn more to earn more.

SalesCred - The Authoritative Book on Sales Credibility by C. Lee Smith

SALES CREDIBILITY
AND TRUST-BUILDING

Credibility is needed to win trust. And trust is required to win transformational business. C. Lee Smith is the author of SalesCred: How Buyers Qualify Sellers. Lee will show you how to attract higher-​value accounts, gain greater access to the real decision-​makers, and win the leverage you need to close bigger deals as an expert advisor in your category.

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THE 7 C'S OF
PROSPECT RESEARCH

C. Lee Smith founded the sales research firm SalesFuel in 1989. He's learned there are 7 essential elements of sales intelligence required for business development. This sales preparation framework enables you to ask smarter discovery questions, deliver Relevant Value™ to buyers every time and make personal connections with prospects.

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DIGITAL PERCEPTION
AND SOCIAL SELLING

Salespeople no longer get a chance to make a first impression, Google and LinkedIn do that now. Successful social selling begins with be findable online and demonstrating your expertise in the digital world. Your team will significantly improve what prospects see during their vetting process.